From Innovation to Product….The Wisdom & Experience of Lanny Johnson
Dear CSS Colleagues:
For those of you who don’t know who Lanny Johnson was, take a moment to consider this. Lanny, in his day, was an innovative thinker and his ideas resulted in many of the early arthroscopic instrument and devices which are the basis for what you use in the OR today. This includes the motorized shaver and many arthroscopic instruments. Enclosed is his article which gives insight into how one should think if you have an original idea you want to develop. Being an entrepreneur is not for the faint of heart and it will also require deep pockets. I’ve been blessed to have found wonderful partners who have wanted me along for the ride, but taking an idea from conception to product development and sales, a process known as full cycle, is a challenging journey.
I hope you find this instructive and helpful.
JP Warner, MD
Founder, The CSS